Content readiness: the launch checklist
Launches fail softly when analytics is missing, forms route nowhere, or legal pages are placeholders. Use this checklist to reduce launch-week panic.
Must-have pages
Privacy, cookies/terms where applicable, contact clarity, and consistent business identity (NAP) across site and GBP.
Ensure 404 handling and a lightweight sitemap are in place.
Measurement readiness
GA4 events validated, consent aligned, and key dashboards accessible to decision-makers.
Set up monitoring for uptime and form submission failures.
FAQ
- Do we need a staging domain?
- Strongly recommended for QA, redirects testing, and stakeholder review before DNS cutover.
- What about redirects from the old site?
- Maintain a mapping table and test top URLs; preserve equity and avoid soft-404 chains.
- Who owns analytics after launch?
- Name an internal owner; we can support with documentation and training.
- Can LaraTech run the launch?
- Yes—cutover planning, monitoring, and rollback steps are part of our delivery playbook.